Google PageSpeed Insights - How to optimize your site to rank higher - PleskGoogle PageSpeed Insights - How to optimize your site to rank higher - Plesk
How to use Google PageSpeed Insights to perform checks and identify areas of improvement to make your websites faster rank higher on Google Search.




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Toolkit Plesk Premium Email Plesk Email Security Feature Packs Business & Collaboration WordPress Pack Hosting Pack Power Pack Language Pack Featured Extension Extension Pricing Extensions Help center More Careers Events Webinars Plesk University Blog Plesk Partner Program Contact Us FREE TRIAL Google PageSpeed Insights – How to optimize your site to rank higher By Viktor Vogel February 17, 2017 Product and technology 7 Minutes So, you have a well-configured server but the performance of your website is poor. Your page response times (latency) are in the seconds and your server cannot handle more than 100 concurrent users. You’ve invested in SEO but you still feel that Google Search does not give you the ranking your site deserves. What do you do? How can Google PageSpeed Insights help you? Let’s start with the basics! Performance is an important ranking factor Good website performance is essential. A modern website does not just consist of some few static files, it is made up of front-end libraries and frameworks like Bootstrap. The more files a client has to download to render a complete page, the longer it’ll take a page to load. And the longer it takes for a page to load, the lower the ranking falls. The impact of mobile The other factor that is key to a website’s search ranking is its mobile-friendliness. Not only because mobile-friendly sites are optimized to load quickly on low throughput and high latency mobile connections, they also provide great user experiences. A very popular framework to implement easily a responsive web design is Bootstrap, and even though Bootstrap is easy to use, it requires at least two more static files to be able to work. This means that we’re buying usability at the expense of loading performance. But don’t worry, I will explain how you can compensate for this small loss later in this article. Google PageSpeed Insights helps to increase the performanceSkip - to - content - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Menu - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - Menu - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - Menu - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Menu - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Exclusive - discounts - - benefits - and - exposure - to - take - your - business - to - the - next - level - Become - a - partner - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Menu - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Menu - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Menu - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Plesk - Email - Security - Pricing - Extensions - Help - Center - More - Careers - Events - Plesk - University - FREE - TRIAL - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Partner - Program - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - Menu - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Partner - Program - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - Google - PageSpeed - Insights - - How - to - optimize - your - site - to - rank - higher - By - Viktor - Vogel - February - 17 - - 2017 - Product - and - technology - 7 - Minutes - So - - you - have - a - well-configured - server - but - the - performance - of - your - website - is - poor. - Your - page - response - times - (latency) - are - in - the - seconds - and - your - server - cannot - handle - more - than - 100 - concurrent - users. - You’ve - invested - in - SEO - but - you - still - feel - that - Google - Search - does - not - give - you - the - ranking - your - site - deserves. - What - do - you - do? - How - can - Google - PageSpeed - Insights - help - you? - Let’s - start - with - the - basics! - Performance - is - an - important - ranking - factor - Good - website - performance - is - essential. - A - modern - website - does - not - just - consist - of - some - few - static - files - - it - is - made - up - of - front-end - libraries - and - frameworks - like - Bootstrap. - The - more - files - a - client - has - to - download - to - render - a - complete - page - - the - longer - it’ll - take - a - page - to - load. - And - the - longer - it - takes - for - a - page - to - load - - the - lower - the - ranking - falls. - The - impact - of - mobile - The - other - factor - that - is - key - to - a - website’s - search - ranking - is - its - mobile-friendliness. - Not - only - because - mobile-friendly - sites - are - optimized - to - load - quickly - on - low - throughput - and - high - latency - mobile - connections - - they - also - provide - great - user - experiences. - A - very - popular - framework - to - implement - easily - a - responsive - web - design - is - Bootstrap - - and - even - though - Bootstrap - is - easy - to - use - - it - requires - at - least - two - more - static - files - to - be - able - to - work. - This - means - that - we’re - buying - usability - at - the - expense - of - loading - performance. - But - don’t - worry - - I - will - explain - how - you - can - compensate - for - this - small - loss - later - in - this - article. - Google - PageSpeed - Insights - helps - to - increase - the - performance -