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Toolkit Plesk Premium Email Plesk Email Security Feature Packs Business & Collaboration WordPress Pack Hosting Pack Power Pack Language Pack Featured Extension Extension Pricing Extensions Help center More Careers Events Webinars Plesk University Blog Plesk Partner Program Contact Us FREE TRIAL How to Set up a Successful Seasonal Marketing Campaign By Rubina Karapetyan November 25, 2020 Partner News, Tips and easy-reading 4 Minutes The holiday season is almost here. And whatever your product, industry, or target market is, this is a great time to create a holiday marketing campaign. This is not only to show your existing customers your appreciation but to capture new leads and turn them into customers. Since ‘tis the season to give and share, we’ve prepared this step-by-step guide to help you to create effective seasonal marketing campaigns. Let’s get started! Step 1: Determine the goals of your campaign Before you start working on your campaign you need to determine what you want to achieve and the outcomes of your campaign. Your campaign’s goal should be specific, measurable, and within a specific time-frame. It should be relevant to the audience and the services and products you’ll be focused on. Most probably the goal of your campaign would be to get as many sales as possible. However, don’t forget to make your seasonal campaign more personal. Share some festive mood and cheers to build customer relationships and raise brand awareness. Step 2: Define your target audience It’s very important to gather as much information as possible about the people you’re trying to reach. So, to be able to create a smart campaign plan with relevant content and promotions, try to answer the following question about your audience beforehand: Which social media channels do my customers prefer? Are they using a specific device? What’s the time that attracts the most engagement? Make sure your campaiSkip - to - content - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Menu - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - Menu - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - Menu - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Menu - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Exclusive - discounts - - benefits - and - exposure - to - take - your - business - to - the - next - level - Become - a - partner - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Menu - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! 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- Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - Menu - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Partner - Program - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - How - to - Set - up - a - Successful - Seasonal - Marketing - Campaign - By - Rubina - Karapetyan - November - 25 - - 2020 - Partner - News - - Tips - and - easy-reading - 4 - Minutes - The - holiday - season - is - almost - here. - And - whatever - your - product - - industry - - or - target - market - is - - this - is - a - great - time - to - create - a - holiday - marketing - campaign. - This - is - not - only - to - show - your - existing - customers - your - appreciation - but - to - capture - new - leads - and - turn - them - into - customers. - Since - ‘tis - the - season - to - give - and - share - - we’ve - prepared - this - step-by-step - guide - to - help - you - to - create - effective - seasonal - marketing - campaigns. - Let’s - get - started! - Step - 1: - Determine - the - goals - of - your - campaign - Before - you - start - working - on - your - campaign - you - need - to - determine - what - you - want - to - achieve - and - the - outcomes - of - your - campaign. - Your - campaign’s - goal - should - be - specific - - measurable - - and - within - a - specific - time-frame. - It - should - be - relevant - to - the - audience - and - the - services - and - products - you’ll - be - focused - on. - Most - probably - the - goal - of - your - campaign - would - be - to - get - as - many - sales - as - possible. - However - - don’t - forget - to - make - your - seasonal - campaign - more - personal. - Share - some - festive - mood - and - cheers - to - build - customer - relationships - and - raise - brand - awareness. - Step - 2: - Define - your - target - audience - It’s - very - important - to - gather - as - much - information - as - possible - about - the - people - you’re - trying - to - reach. - So - - to - be - able - to - create - a - smart - campaign - plan - with - relevant - content - and - promotions - - try - to - answer - the - following - question - about - your - audience - beforehand: - Which - social - media - channels - do - my - customers - prefer? - Are - they - using - a - specific - device? - What’s - the - time - that - attracts - the - most - engagement? - Make - sure - your - campai -