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Toolkit Plesk Premium Email Plesk Email Security Feature Packs Business & Collaboration WordPress Pack Hosting Pack Power Pack Language Pack Featured Extension Extension Pricing Extensions Help center More Careers Events Webinars Plesk University Blog Plesk Partner Program Contact Us FREE TRIAL What is Omnichannel Selling, and How Does it Affect Your Business By Grace Gudgeon May 27, 2021 Tips and easy-reading 4 Minutes As Gen Z enters the market as a major consumer, businesses are faced with a growing necessity to cater to a tech-savvy world.Even classic brick-and-mortar stores, who have long depended on in-person interactions and word of mouth for ensuring positive customer experiences, are now working to convert their audience in the virtual sphere.So, you have a retail store. You want to open communication and sales with your community online, so you set up an eCommerce website. So far so good. This is known as multi-channel selling and marketing, and it is the first step to being a trusted brand that customers are happy to find in-store or online.But consumers today demand even more. They want to experience an integrated experience from channel to channel, from one medium to another. This is where an Omnichannel strategy comes in. So what’s the difference between Multichannel and Omnichannel selling?Both offer brand visibility and sales via multiple channels online and offline.Both ultimately depend on sharing a single brand message, the same products and updates, across networks.But Omnichannel offerings go one step further: they offer a seamless experience between the channels. Perhaps in-store customers can check inventory or product details on the app while browsing in person. Or while you’re in the queue for a coffee you can top-up your ‘rewards’ in real time for a deal on your upcoming coffee purchase. It could also include in-store tablets to guide and complete purchases, or in-app festival passesSkip - to - content - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Menu - Contact - us: - +34 - 944 - 58 - 06 - 58 - Plesk - Partner - Program - Plesk - Lifecycle - Policy - Blog - Contact - us - Plesk - 360 - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - Menu - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - Menu - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - Plesk - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Menu - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Exclusive - discounts - - benefits - and - exposure - to - take - your - business - to - the - next - level - Become - a - partner - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Menu - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! 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- Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - Menu - Solutions - By - Role - Developers - Content - Managers - Digital - Agencies - IT - Admins - Web - Hosters - Hyperscalers - By - Edition - Web - Admin - Edition - Web - Pro - Edition - Web - Host - Edition - Business - & - Collaboration - WordPress - Edition - By - Cloud - Amazon - Web - Services - Microsoft - Azure - Alibaba - Cloud - GCP - Marketplace - Vultr - DigitalOcean - Linode - Partner - Program - Partner - Program - Product - Explore - Features - Everyone - Admins - & - Web - Hosters - Developers - Designers - & - Agencies - Plesk - Features - Key - Topics - WordPress - Toolkit - SEO - Toolkit - Plesk - eCommerce - Toolkit - Joomla! - Toolkit - Plesk - Premium - Email - Plesk - Email - Security - Feature - Packs - Business - & - Collaboration - WordPress - Pack - Hosting - Pack - Power - Pack - Language - Pack - Featured - Extension - Extension - Pricing - Extensions - Help - center - More - Careers - Events - Webinars - Plesk - University - Blog - Plesk - Partner - Program - Contact - Us - FREE - TRIAL - What - is - Omnichannel - Selling - - and - How - Does - it - Affect - Your - Business - By - Grace - Gudgeon - May - 27 - - 2021 - Tips - and - easy-reading - 4 - Minutes - As - Gen - Z - enters - the - market - as - a - major - consumer - - businesses - are - faced - with - a - growing - necessity - to - cater - to - a - tech-savvy - world.Even - classic - brick-and-mortar - stores - - who - have - long - depended - on - in-person - interactions - and - word - of - mouth - for - ensuring - positive - customer - experiences - - are - now - working - to - convert - their - audience - in - the - virtual - sphere.So - - you - have - a - retail - store. - You - want - to - open - communication - and - sales - with - your - community - online - - so - you - set - up - an - eCommerce - website. - So - far - so - good. - This - is - known - as - multi-channel - selling - and - marketing - - and - it - is - the - first - step - to - being - a - trusted - brand - that - customers - are - happy - to - find - in-store - or - online.But - consumers - today - demand - even - more. - They - want - to - experience - an - integrated - experience - from - channel - to - channel - - from - one - medium - to - another. - This - is - where - an - Omnichannel - strategy - comes - in. - So - what’s - the - difference - between - Multichannel - and - Omnichannel - selling?Both - offer - brand - visibility - and - sales - via - multiple - channels - online - and - offline.Both - ultimately - depend - on - sharing - a - single - brand - message - - the - same - products - and - updates - - across - networks.But - Omnichannel - offerings - go - one - step - further: - they - offer - a - seamless - experience - between - the - channels. - Perhaps - in-store - customers - can - check - inventory - or - product - details - on - the - app - while - browsing - in - person. - Or - while - you’re - in - the - queue - for - a - coffee - you - can - top-up - your - ‘rewards’ - in - real - time - for - a - deal - on - your - upcoming - coffee - purchase. - It - could - also - include - in-store - tablets - to - guide - and - complete - purchases - - or - in-app - festival - passes -